I had a look at existing Star Wars action figures and models being sold. There appeared to be cheap action figures on offer - your standard movable and reasonably cheaply made toy that is sold rather cheap, and then a better more collectible "black series" of models with more luxurious packaging, that seemed to be part of a collection etc.
they included a summary of the character on the box
and also included imagery of other figures to purchase in the set.
The current series features red/white/black as the main colors to tie in with the last jedi movie.
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